Plug & Play: MJ/Woodstock

Late in the day on June 25, as soon as those ominous words "cardiac arrest" came down, the entire production team at Plug & Play immediately went to work, anticipating that this could be one of the most important days for radio we'd ever seen. By the time Michael Jackson's death was confirmed, we were already posting current and archival soundbytes to plugandplayimaging.com, followed quickly by fully-produced imaging sweepers in A/C, Hit Radio, Oldies, Urban and News-Talk formats.

Some of our users told us that at 8pm EDT, other production services were just getting around to E-mailing their users to let them know they would be posting audio "within hours". By that time, you were probably already running wall-to-wall Michael Jackson on your station and Plug & Play was on it, making sure you had everything you needed to image it right!

We also sent out Twitter updates to let our users know what was happening. If you're not following us yet, be sure to click through the link at the top of the main page in your format to find Plug & Play Imaging on Twitter.

This year marks the 40th anniversary of Woodstock, coming up in August. Classic Rock and Oldies affiliates can expect imaging content this month to provide lead time for you to mark the occasion.

And of course we'll have another great batch of branding to help keep your station sounding hot this summer:

- Concert & festival ticket giveaway shells- Produced intros to throw to live cut-ins, on-location station events or advertising remotes- "Best of" morning show imaging for vacation weeks- Short ID shells with room for your HD Radio mentions- Everyday sweepers with artists and listeners- Web site / streaming / online features / text / mobile phone / online listening- Continuous music - 10 in a row - creative music-to-music sweepers- Teasers, perfect for PPM markets- Branding for your most common lunchtime, drive and evening features- Politics, host promos and core positioning for our N/T users- General summertime fun stuff

We've also got more original music beds on the way, along with sound design workparts, artist and listener drops and tons of great stuff in the archives. Premiere Plug & Play Imaging.Strong creative. Effective branding. PPM-ready. Available in 8 formats. http://www.plugandplayimaging.com/